Personal Injury Playbook

How to grow a PI Law Firm on a budget and turn clients into your walking billboards.



Went Solo. Started Stone Firm, PLLC.

10 months later

Earned $100k+ in attorney's fees DURING a pandemic.

3 years later

Millions recovered for clients.

The best part?

100% word-of-mouth referrals.

Continuous growth.

No ads.

No gimmicks.

No employees.

Just results.


Law Venture // Stone Firm PLLC

The course I wish I had years ago...

The PI Playbook is a step-by-step online course that teaches you how to build a word-of-mouth referral network, manage your cases, and maximize your growth -- all on a shoestring budget. Had I known what I know now, I would have achieved more... faster. 


  •  Strategies to build a referral-based PI Practice.
  •  How to network with providers by standing out from other lawyers.
  •  3 BONUS LESSONS: Referrals from lawyers, Instagram, LinkedIn.
  •  How to automate your intake process.
  •  Tips for using Google Workspace to no longer rely on Law Firm Management software.
  •  Create a filing system that maximizes your efficiency. 
  •  Templates on templates!
  •  Filtering cases and clients for maximum quality.
  •  Scenarios and strategies for the most common insurance situations
  •  Handling LOPs, Liens, Subrogations, and Medicare.
  •  ...and more!


  •  The strategies only need to bring in 1 new case (but why stop there?).
  •  Cancelling subscription for Law Firm Management software.
  •  Avoid expenses and bad cases.
  •  Save you time with automations and templates.
  •  Avoid costly mistakes when handling cases. 

Here are what people are saying


This is great information. I recently opened my own firm a few months ago. I started with criminal cases, but have been getting PI cases in the door. I’m following you and joined this program to try and provide excellent service. This lesson is great, and who knows, I may become strictly PI if the cases keep coming.


 Thanks for your help and your course!


Your course is a master class, my friend. Your organization is next level. 

A message from Jarrett Stone

Scary. Intimidating. Overwhelming. These are just some of the words that probably describe how you view having a Personal Injury Law Firm. One thing is for sure though, a successful law firm can give you unprecedented freedom. And every day that you're not growing your firm, you're missing out on reach, impact, and income. 

Just having a PI Law Firm is not good enough. You need a plan -- something I wish I had when I started my firm in 2019 (right before the pandemic shook the entire world).

After spending too many hours and too much money learning from my mistakes and sharpening my craft, I finally figured out a recipe for my law firm's success.

As a result, my law firm continues to grow by bringing in more money and more cases than the previous year.

The best part?

I have yet to pay for my personal injury cases. Instead, all of my personal injury cases have come from word-of-mouth referrals.

Going solo doesn't have to be hard. You just need to have a plan, stick to it, and have a guide to help you along the way. This is why I've created the PI Playbook -- to help you create a successful PI Law Firm faster than I did. 

I'm confident that you'll love the course, but just in case...

If you're not 100% happy with this course, let us know within 30 days of your purchase and you'll get 100% of your money back. No questions asked. Join today!

Course Curriculum

Note: The course lessons are being updated as needed, which will be at no extra costs to the students already enrolled. Let's see a book do that! 

Module #1: Referral Strategies

Introduction | Using Stone Firm as a Case Study (12:10)

Referral Source: Providers (23:46)

BONUS: Growing Instagram Reach (16:54)

BONUS: Referrals from Lawyers (Text Lesson)

BONUS: Referrals from LinkedIn (20:00)

Module #2: Law Firm Management on a Budget

Intake Flow | Module Overview (9:42)

Filing System on a Budget (29:57)

Intake Form (20:16)

Case Binder (53:40)

Automated Case Binder! (36:26)

Automatically Organize Emails by Case Matter (10:53)

Module #3: Personal Injury Basics

Introduction | At Fault vs. No Fault (5:29)

PIP and MedPay (21:48)

Liability and UM/UIM (7:35)

Attorney's Fees and Expenses (9:19)

Property Claims (11:15)

Letters of Protection (10:18)

Module #4: Client Intake

Filtering Cases (13:20)

Filtering Clients (29:08)

SCRIPT: Initial Phone Call (52:55)

Real Call with 5 Potential Clients (37:52)

Signing the Client Up (13:50)

Module #5: Insurance Strategies & Scenarios

Liability Coverage Only (34:22)

PIP/MedPay + Liability (34:05)

PIP/MedPay + UIM/UM (24:55)

Passenger Coverages (10:40)

Using PIP/MedPay during financial crisis (10:50)

Leveraging UM to find Liability Coverage (Text Lesson)

Module #6: Setting Up New Client File

Setting Up New Client File + First Stages of Case (28:11)

Module #7: Treatment Phase

Requesting Records EFFICIENTLY (31:25)

Handling PIP/MedPay Claims (33:06)

The 10 Essential Communications! (48:25)

Module #8: Demand and Negotiations Phase

Creating Effective Demand Packages (52:10)

15 Tips for Better Settlements FAST (33:43)

Module #9: Medicare, Subrogations, and Liens

Liens & Subrogations 101 (33:26)

Medicare 101 (28:41)

Module #10: Settlement Phase

Settlement Process that Clients LOVE! (34:01)

Module #11: Collecting Reviews

Getting Client Reviews... the RIGHT way! (19:43)

Frequently Asked Questions

about the course

When does the course start and finish?

The course has already launched. For those enrolled in the course, you can work through the course at your own pace. There is no time limit for completion.

How long will I have access to the course?

You will have lifetime access to the course.

How do I access the course?

Log in to your Law Venture account. If you did not have a Law Venture account prior to making your purchase, then your account's password will be automatically emailed to you upon purchase (for security purposes). 

Once logged in, go to the courses tab on Law Venture's website to find the course. 

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know within the first 30 days by using the contact link within the footer of the website. 

Where can I read the Course Disclaimer?

In the footer of this page, titled "Course Disclaimer."