Video equipment is a necessity.
If you haven't heard, then you may have noticed... video content is king.
Whether you're on YouTube, Facebook, Instagram, TikTok, or LinkedIn, you're going to see some form of video content.
Why is this?
Put simply, we live in a visual world.
This means that lawyers and law firms need to understand that the legal industry is an exception to this visual world.
From taking Philosophy and English courses in college to reading cases in law school to researching as a lawyer, I'm programmed to read.
But this isn't the case for 98% of the remaining population.
As a result, if you want to brand yourself on social media and to spread the word of your law firm, then you need to turn to making videos!
Scale your video equipment and gear.
I'm a virtual lawyer with a ton of nerdy tendencies.
When I started my law firm, my impulse was to go out and buy the fanciest and most expensive video gear out there.
Fortunately, logic prevailed.
When investing in video gear, you should treat this investment like any other aspect of your law firm. In doing so, always remember to scale based on your needs.
In my situation, I needed to make videos that simply got the word out about my decision to go solo. The hope was that as my law practice began to grow, then I could reevaluate my YouTube equipment to see if anything needed an upgrade.
By focusing on what I needed at that point in time, I was able to create a budget that wouldn't put me in a tough financial situation.
As a result, I purchased the gear and ended up making these videos: